Taste is the top reason us consumers eat plant-based proteins

Whether flexitarian, vegetarian, vegan or simply eating healthy, plant-based foods are making inroads with consumers. However, new research from Mintel reveals that taste is the top reason US adults who eat plant-based proteins* do so (52 percent), outranking concerns over diet** (10 percent), animal protection (11 percent), the environment (13 percent) and even health (39 percent).

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