Betrimex news

ENDING ANUGA 2023 JOURNEY - BETRIMEX ACCELERATE TO EXPLOIT GROWTH POTENTIAL OF THE EUROPEAN MARKET

17 Oct 23


    Opening the 4th Quarter of 2023 with the "Corporate Excellence Award" from Enterprise Asia, Betrimex continues to affirm position as "OEM & ODM - One-stop service" - The Leading Expert in providing food & beverage solutions from Vietnamese coconut at ANUGA 2023.

     During the event (7th October - 11th October ), Betrimex booth is one of the most crowded ones in Hall 5 - the Danish national exhibition area, attracting thousands of visitors. Including surroundings and local consumers, leading industry experts came to experience completely natural coconut-based and unique products (coconut water, coconut milk, coconut cream, desiccated coconut, coconut oil), especially Barista coconut milk drinks - the leading trend product of the F&B market segment and plant-based.

     Furthermore, Betrimex also received significant attention from regional business units and distributors. Together we discuss cooperation opportunities and increase trade connections. In particular, there were contracts and ordering agreements signed directly at the Fair, as well as potential trade commitments after ANUGA 2023.

     According to the assessment of experts and partners at the event, more than products that have high added value and flexibility in capturing the "green" trend of the market, depending on the useful base of coconut trees, Betrimex has provided partners with long-term sustainable solutions in plant-based food & beverage production. This is also the core factor that hundreds of thousands of businesses attending ANUGA 2023 are aiming from the theme "Sustainable Growth", closely following the goal of directly approaching outstanding tastes of consumers in the European market.

   Ending the ANUGA 2023 journey, Betrimex has more opportunities to explore new market trends and leading advanced technologies. At the same time, it demonstrates Betrimex's contributions in leading the global food and beverage consumption trends, as well as pioneering the Vietnamese coconut industry for sustainable growth direction. Thanks to ANUGA 2023, Betrimex is approaching new prospective trade connections, creating favorable momentum for the developing journey in the European market.